Wednesday 21 May 2014

BRIEF 08: SPECTRUM//FINAL PRESENTATION BOARDS AND EVALUATION//OUGD603

brief 08_spectrum (collaboration with Emily Ball)
evaluation

This brief was quite interesting as I found the research, process and development to turn out quite different to the final outcome, a change of direction Emily and I didn't expect.  I thought throughout the early developing stages of collecting visuals and researching techniques we were organised and had a clear direction with what we wanted to achieve with quite a clear style direction in mind.  However, the brief was left as the intensity of COP heightened and we felt we lost our memento with it a bit.  We did manage to finish the brief before the December hand in which was encouraging, but the final outcome didn't involve the original ideas we had in mind.

The process ended up being a digital one rather than a manual, hands on approach that we'd looked into previously.  Although we weren't entirely happy with the end results I felt the brief allowed us to research into techniques that I didn't know much about before and that hopefully we can use on the second part of the brief.  We have decided to extend the brief and write up a spectrum part two for the next term so we can hopefully get results that we pictured originally.

In terms of the designs actually produced we found colour to be quite a difficult obstacle and eventually decided to keep the set of posters all in one colour as we thought this showed consistency throughout.  The end products resulted in four posters and four promotional postcards, one poster Emily and I were particularly happy with, however given the opportunity again I feel we would do things differently.

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