Monday, 7 April 2014

BRIEF 04: MUSEUM OF CHILDHOOD//DEVELOPING IDEAS//OUGD603

museum of childhood, developing ideas // photography
After collecting a selection of sketches from people and playing around with them against the photos, I decided I wan't really liking the direction the designs were going in, and although I could use this research/photographs for another part of the brief, I didn't feel it was quite right for the promotional material.  I then came up with a new idea for the visuals of the poster, still keeping in with the theme of childhood toys.  I went out and looked for a few props/objects that could be photographed, and also gathered some from around my house.  The older the design was the better I thought it would look on camera, more authentic and also targeting an older audience, which is important as children wouldn't attend the museum by themselves.

photographing toys:
I thought this could be used as part of a promotional poster series for the museum of childhood in general as opposed to a specific exhibition.  Adding simple text and information with the main focuses on the visual (toy)  The only problem with this design is I feel it could end up looking really similar to my unsung heroes promotional material.  I have tried to keep these briefs as separate as possible as I feel aesthetically they could end up looking quite similar.  Because of the subject matter and the manner of the briefs I feel I might need to take this brief in a slightly different direction to avoid a similar design style over lapping with them.

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