Wednesday, 26 March 2014

BRIEF 07: PERSONAL MANIFESTO//DESIGN DEVELOPMENT//OUGD603

design development:
As I wanted the french fold manifesto to visually reflect me as a designer I wanted to use my photography, as this is a particular area that I am really interested in.  I also wanted to incorporate my handwriting as I feel this could be quite a personal feature.  One of my manifesto points was 'travel' i wanted to use a photograph of when I travelled round Europe, this particular one was taken in Amsterdam.  I then looked at some quotes that could sum up travelling, these were my particular favourites:

“Not all those who wander are lost.” 
― J.R.R. TolkienThe Fellowship of the Ring

“It is good to have an end to journey toward; but it is the journey that matters, in the end.” 
― Ernest Hemingway

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” 
― Marcel Proust

“Make voyages. Attempt them. There's nothing else.” 
― Tennessee WilliamsCamino Real

“But that's the glory of foreign travel, as far as I am concerned. I don't want to know what people are talking about. I can't think of anything that excites a greater sense of childlike wonder than to be in a country where you are ignorant of almost everything. Suddenly you are five years old again. You can't read anything, you have only the most rudimentary sense of how things work, you can't even reliably cross a street without endangering your life. Your whole existence becomes a series of interesting guesses.” 
― Bill BrysonNeither Here Nor There: Travels in Europe

I decided to take the Tennessee Williams quote, I wanted a main quote to sum up the poster and then a more detailed one as body copy.
“But that's the glory of foreign travel, as far as I am concerned. I don't want to know what people are talking about. I can't think of anything that excites a greater sense of childlike wonder than to be in a country where you are ignorant of almost everything. Suddenly you are five years old again. You can't read anything, you have only the most rudimentary sense of how things work, you can't even reliably cross a street without endangering your life. Your whole existence becomes a series of interesting guesses.”  

This is the quote I decided to use for the smaller type, taken from Bill Brysons, Neither Here Nor There: Travels in Europe.  There were some issues with digitalising the type in certain areas that needed to be amended.
For the image I wanted to use one that I took whilst travelling on interRail, I thought this would be appropriate anyway as interRail is about travelling and I thought the image depicted a European feel, the composition works well to allow text to be placed.  I took the Williams quote and changed the text to white as it was more legible and looked better against the photographs background.
Positioning of text:  Looking at the best way to lay out the quote.  The photograph allows for the text positioning to have quite a few options in terms of header or footer off the page.  Certain areas of the photograph also benefit from having parts of the body copy in black.

layout:
I had a few similar layouts that could work for the final design.  I need to decided whether the contrast between black and white on the same design works well or looks inconsistent.  Also the positioning of the body copy and the quote needs to be decided, where it is placed best on the image.

layout 01:
layout 02:
layout 03:

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