For the second part of the brief I have started asking people to finish off the sentence 'design is...' in order to get some interesting ideas for the various types of slogans that could work on each poster. As all the primary research is not collected yet and its for the second part of the brief I have looked at some design quotes that could be used as part of the design for Spectrum part one.
design is...
“Design is communication. Great design is rational. Rational design is filtered communication.”
Thierry Loa, Web Designer, Director, Programmer, Producer
“Design is more about observing the world around you, then about personal creativity.”
Cam Shaw
“Design, in its broadest sense, is the enabler of the digital era—it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.”
Clement Mok, Design Business: Multiple Media, Multiple Discipline
“For design is about the making of things: things that are memorable and have presence in the world of the mind. It makes demand upon our ability both to consolidate information as knowledge and to deploy it imaginatively to creative purpose in the pursuit of fresh in formation.”
Krome Barratt, Logic & Design In Art, Science & Mathematics
“Designing is not a profession but an attitude. Design has many connotations. It is the organization of materials and processes in the most productive way, in a harmonious balance of all elements necessary for a certain function. It is the intergration of technological, social, and economical requirements, biological necessities, and the psychological effects of materials, shape, color, volume and space. Thinking in relationships.”
Laszlo Moholy-Nagy, Photographer, Graphic Designer, Co-Founder, Bauhaus
“Design is... above all an effort to improve reality... I always try to begin with considerations of its function... I ask myself, who needs it, which materials best suit its functions and so on...”
Gianfranco Frattinix, Interior Architect and Designer, Co-founder, Archeworks
“Design shapes the way we live. So it ought to serve everyone.”
Eva Maddox, Interior Architect and Designer, Co-founder, Archeworks
“Design is the fundamental creative activity with which we direct our lives, and collectively, the earth's transformation from its original, natural state into our human-made world.”
Michael Shannon
“Design is directed toward human beings. To design is to solve human problems by identifying them, examining alternate solutions to them, choosing and executing the best solution.”
Ivan Chermayeff, Graphic Designer, Founder, Chermayeff & Geismar Inc.
“Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.”
Aaron Betsky, Curator of Architecture, Design and Digital Projects, SFMOMA
“Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn't just contribute to the quality of life; design, in many ways, now constitutes the quality of life.”
Peter Lawrence, Founder, Corporate Design Foundation
“To design is to communicate clearly by whatever means you can control or master.”
Milton Glaser, Graphic Designer
“Design is art that makes itself useful.”
1984 poster for Die Neue Sammlung, design museum, Munich
“Design is a choice.”
Davis Furniture advertisement
“Design is in everything we make, but it's also between those things. It's a mix of craft, science, storytelling, propaganda, and philosophy.”
Erik Adigard
“Design is the intentional and altruistic act of sythnesizing a harmonious response to a context. It is neither art, which embeds self, or science, which proclaims problem-solving.”
Hanee Patenaude, Interdisciplinary Designer
“Design is the patterning and planning of any act toward a desired, foreseeable end... any attempt to separate design, to make it a thing-by-itself works, counter to the fact that design is the primary underlying matrix of life.”
Victor Papanek, Industrial Designer (from his book “Design for the Real World”)
“Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group [design] into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).”
Norman Potter, Furniture and
“Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.”
Chuck Green, Principal, Logic Arts Corporation
“Design is challenge-solving.”
Aaron Marcus, User Interface Designer, Founder and President, Aaron Marcus and Associates, Inc
“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”
Charles Eames, Architect, Graphic and Industrial Designer, Filmmaker
“Design is people.”
Jane Jacobs, Urbanist
“Design is redesign.”
Jan Michl, Professor, Oslo School of Architecture, Norway
“Design—in terms of thinking and process—is the champion of the future, envisaging and interpreting insights and ideas through strategy, ideas, products, spaces and communications.”
Peter Haythornthwaite, Principal, creativelab
“Design is an integrative process that seeks resolution (not compromise) through cross-disciplinary teamwork. Design is intentional. Success by design simply means prospering on purpose.”
Michael Smythe, Partner, Creationz Consultants
“Design is everything. Everything!”
Paul Rand, Graphic Design Pioneer and Educator
“Design is a response to social change.”
George Nelson
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