Wednesday, 11 December 2013

BRIEF 08: SPECTRUM (PART ONE) //DESIGN DEVELOPMENT//OUGD603

development_reworked designs
After looking at previous designs and deciding the colour scheme didn't work Emily edited the colours to make the series look more consistent.  We discussed the idea of having a block colour for each poster (set of four.)   These are two edited versions, with similar layouts. We decided the green worked better and that because the images and patterns created are strong enough all posters could be the same colour.
Three of four posters designed with the colour running consistently through, this was the first layout attempt with the new edited images, these new designs allow it to work more as set/series but still don't obviously communicate a design festival:
Experimentation on layout:
We decided the layouts without the boarder worked better but didn't communicate a design festival as well.  

I felt changing the typeface for the design on the left was appropriate as the thinner, spaced out type face suited the white boarder.  As the image is central with equal space on each boarder, we decided centrally aligning the text would work better with the layout.

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