For the design of the poster I wanted to try and use some photographs of when I went InterRailing, I think photography would be a good source of visuals as this actually shows and represents an InterRail experience that I feel would be harder to design without the use of the images. I also looked at the photographs that I thought, from a design point of view, were the most interesting and aesthetic. The idea for me with this brief is about creating some visually interesting whilst looking at InterRail, I wanted to do something that was directed a little more at a specific audience, younger people, possibly creatives.
My initial design idea was to do some kind of collage with the images so far, I also wanted to include and image of a map or Europe. I first drew around the outline of the European continent, of all the countries that InterRail is included in.
I then looked at the InterRail map and looked at all the stations/stops that were available with the InterRail ticket. At first I thought it would be good to point these out in the final poster but when it came to designing it, the way I intended to use the map would mean that the detail within it would be too small and so the detail wouldn't of made much of a difference in the final design.
These are two images I took in Amsterdam which I think could work as imagery on the poster, I think these images will work because, firstly the image is subtle but you can still tell its taken in Amsterdam, or at least somewhere in Europe thats not the UK. It was taken in the summer, the weather reflects this, and I also feel this is the best way to try and entice people about InterRail, although travelling around Europe in the winter by train could create some very nice, contrasting posters. These images were taken with a film camera so give it a slightly different texture to digitally taken photographs.
I thought Helvetica would be an appropriate type face for the poster, I firstly started looking at typefaces reminiscent of travel, journal writing, travel signs etc. but none of the typefaces worked as well with the images as I thought it would. I think it made the poster look too playful and almost similar to a 'scrap book' design with photographs.
The line on the website is 'enjoy your trip' which I decided to use as part of the logo.
As part of the design I tried to incorporate a rail track as a line to break up the writing and information from the photographs, however, I didn't think it really suited the design of the poster. I tried to reduce the the line stroke to see if this would look better but I think the poster suits white space.
I thought about coming up with a new line for it as there didn't seem to be much information to work with on the website. I could play on the word 'rail'
'discover the rail you...'
This is how I have arranged and designed the map, this is a small part of the design so the detailed train stops don't need to be included as you wouldn't be able to see them anyway. I wanted to put the map on a textured background as I thought this would compliment the photographs, rather than just a block colour.
The design of the poster is based around the photographs, these are images from Paris and Amsterdam combined with the map.
These are the final images I'm going to use, two from Paris and two from Amsterdam. I chose these as I thought they were the best ones visually. Obviously if the brief was pushed further it would be nice to have a set of posters that had different places on different posters, in that respect using my photography for this is quite limiting as I don't have a lot of photos from the other countries taken on the same camera.
I researched into what would be the best and appropriate information to include on the posters. The most important ones for me were the countries included in InterRail, the prices for the various ages and the time scale for each price, and finally the website to find out more information and where to purchase the ticket and plan your journey etc.
I kept the use of helvetica consistent throughout, this was the first layout of text. I think the layout of the price information works, however the countries at the bottom of the poster don't look consistent within the layout.
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