BRIEF 06: PROMOTING INTERRAIL//INTERRAIL RESEARCH//OUGD603

interrail research.

As the brief is to create a poster promoting interrail in a visually exciting way I have first decided to get some research on interrail to see what would be relevant to include in the poster/target audience etc.  Interrail is popular amongst young people as they have special prices for people under twenty six, it also can be seen as perhaps a more affordable way for a student/young person to get around Europe.

The InterRail pass is a railway ticket (Railroad Pass), available to European residents. Residents of countries outside Europe can purchase the Eurail pass.

The traditional InterRail Pass is now called the InterRail Global Pass. It allows unlimited rail travel in and between all participating countries for a certain period of time. Main exceptions are that the country of residence is excluded, and that high-speed trains and night trains often require a paid booking.

The InterRail One Country Pass allows unlimited rail travel in a specific country.  The InterRail Global Pass is valid on the national railways of these 30 countries:

Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Luxembourg, FYR Macedonia, Montenegro, the Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Turkey.

prices

youth:

5 days within 10 days - £152 // 10 days within 22 days - £223  //  15 days continuos - £259  //  22 days continuous - £286  // 

1 month continuous - £367

adult:

5 days within 10 days - £233  //  10 days within 22 days - £332  //  15 days continuos - £367  //  22 days continuous - £430

1 month continuous - £556

senior:

5 days within 10 days - £210  //  10 days within 22 days - £299  //  15 days continuos - £331  //  22 days continuous - £387

1 month continuous - £501

child:

5 days within 10 days - £116  //  10 days within 22 days - £166  //  15 days continuos - £184  //  22 days continuous - £215

1 month continuous - £278

travel poster inspiration

These are some posters I have collected to get some ideas and inspiration for imagery for my poster.  For the imagery of the posters I would like to incorporate some photography because I think this would be visually appealing and because I think it would be one of the most effective ways to entice people about interrailing - with images from the experience.  I quite like the idea of scanning in old tickets and receipts from the trip and seeing if that could work as some kind of visual.

Another image that I think could work quite well is a map, I think these always look good because of the detail and almost complicated style, and obviously this is one of the first images you think of when thinking about travelling etc.  It would also be idea for interrail as you need to use the map with all the train lines on to plan your journey.

For the poster I would quite like to look at photographs/maps and tickets, I have thought about using photographs and laying the interrail map over it, the map would be subtle but the main focus would be the images of places whilst on interrailing.  I dont know whether the poster would work best as a set of three, each of them linked the other in some way.