BRIEF 08: SPECTRUM (PART ONE) // DESIGN DEVELOPMENT// OUGD603

type and image combined
After coming up with a few arrangements for the type we then decided to look at the edited images and the potential typefaces together.  

This was the initial type design with the first image Emily edited, including three bits of important information, the address of the event, the website and the telephone number.  Seeing it initially we decided we didn't particularly like them together, we didn't think it communicated a design festival very well.

Again, we felt this didn't look right, it looked more suitable than the previous design but it still didn't fit the kind of message we were trying to communicate.  With the combination of type, layout design and the specific image I felt it looked like it was promoting some kind of music festival.

This is the whole image with the text positioned, I think the layout of the three points of information at the bottom of the poster works, we didn't want too much text on the poster and so the vital information is laid out in a simple way.  The layout for that information will still be considered in the design, at the moment we need to try and figure out what part of the image/type isn't working.

I think using lowercase helvetica and having the text placed over the image works a lot better than the initial set of designs.  I think the white text looks good against the image background, although it still doesn't communicate a design festival.

These designs all work better visually, however it still doesn't feel as though its obvious what the poster is for.  We also needed to think about the consistency of the series, each image used is a different photo, colour scheme and editing technique, when placed together as a set would it be obvious that they were all for the same event if not for the text?  I think its important to think about the design as a series as well. 

These are variations of the text displayed differently and an attempt to change the layout to make it fit more with the event being promoted.  I felt like the text in the centre of the image connotes the promotion of some kind of scientific themed event, its not something that obviously displays a design based festival.  I think the title works better enlarged with a lower opacity, the message seems clearer, however the same problem still occurs.

I thought using certain sections of the original photograph to work as part of the visual for the text could suggest more of a design theme and look slightly more like the promotion of a design festival.  I think this added to the design and made the typeface look slightly more interesting visually.

This is the second image that Emily edited for me to be able to look at potential layouts, I applied similar layouts as previously tested to see if the results would be more successful.  Even though I prefer the designs of these sets of posters I feel it still doesn't communicate a design festival.

Another problem that Emily and I faced was the inconsistency within the series.  Even if we had decided these designs worked well they didn't fit together as a series, the images all have the running theme of nature and natural resources to create the pattern/design however the photography and colours used are so different that its hard for them to keep a consistent style throughout, with the only consistency being the typeface/layout which isn't strong enough to allow the designs to work as a set.