Monday, 24 February 2014

BRIEF 12: SECRET 7//IDEAS AND INSPIRATION//VISUALS//OUGD603

visual inspiration:
This is some visual inspiration I have collected, we both looked at Dr.Me as some of their album sleeve designs were quite inspiring for this project, especially with the song we have chosen.  Most of their designs consist of photo montages and collaging, a lot of layers and interesting photographs being distorted.  Emily and I thought this would be an appropriate design style for the feel and lyrics of the song.  We want to create some kind of visual that shows the atmosphere of the song, a sort of psychedelic vibe to support the lyrics 'jamaica aroma' however we must consider colour scheme and try to show a deeper level of understanding of the song through either symbols or text (that does not include lyrics or title for the song.)

dr.me: After discussing which direction to take in terms of design we both researched into visuals for some ideas, Emily looking more at the collage aspect whereas I focused on currently existing record sleeves.  I really like this intricate pattern that forms the design of a Dutch Uncles record sleeve.  I think its interesting visually and this kind of technique could contribute to our final design.
I think the collaged pattern works well with the contrasting image as the background, the colour scheme is consistent.  I feel when designing our sleeve colour will be an important aspect of being able to communicate the song in the best possible way.
Similar techniques that'll be considered, I really like the hand rendered, textured look some of these sleeves manage to convey.  When extending the brief and printing it ourselves stock will be something to consider and whether textured stock would be appropriate/add to the design or whether an untextured matte stock would work better.
dr. me sleeve for dutch uncles, all of them seem to be made up of photographs and montages which I think works really.
This isn't something I would usually be drawn to, however with the song karmacoma in mind and also after being influenced by the video I think something like this could work.  Its quite distorted an repetitive, almost looks as though its an endless pattern, which is a similar kind of vibe I got from the music video, repetition and being almost trapped in this confined area, (being the hotel corridor.)  I like the complicated design and I think the colours add to the feel of it, which is something to think about when trying to create visuals for the sleeve.

This is one of my favourite designs i've looked at, I like the simplicity of it and really love the colour scheme and the textured effect the print has got.  Although we can't use type in the one image based submission we will look to push the brief a little further and so this is something to consider.  I wouldn't of gone for a serif font with this design, however I think it really works in this case, especially with the song title.
I think this kind of visual and colour scheme would depict the type of atmosphere the song gives.  I am trying to step away slightly from the influence of the music video as I feel this could have to much impact on the overall design, it should really just be based on the song.
In terms of colour scheme I don't think its the kind of thing we are going for, however I do like the distorted scanned effect that has been used on the image.  I think this is a technique we could attempt to try, depending on the image it could get the desired effect.
lief podjasky, who i've used quite a lot this year for inspiration, especially with record sleeve inspiration.  I am a big fan of his work and I think his portrayal of psychedelic patterns and imagery is one of the best I've seen.  This is taken from work for an album sleeve.

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