After gathering some visual and conceptual research and deciding on what kind of techniques we wanted to use to create the sleeve, we started the process. Our idea was to try and create a visual that depicted the effect of drugs, as it was supposedly written whilst both members were high on drugs, also this approach depicts the main hook of the lyrics 'karma coma, jamaica aroma.' However we also wanted to show the sinister feel for the song which would hopefully be shown through colours, and finally the image of the endless knot, cos we felt this theory was fitting with the song.
We started with a hand rendered approach and looked at scanning things in, objects that could be used as a collage or as a small part of an image. With the endless knot symbol in mind we both looked at ways we could use this image (or a simplified version)
This was my very first attempt, I didn't mind the overall design but I felt it didn't really depict the song in any way, being too abstract. My idea behind it was to try and show an abstract representation of the endless knot through collaged edited images with nice lighting and interesting visuals. However I don't think the concepts link is clear enough and you wouldn't be able to get the song purely based on the image of this sleeve.
This was my second attempt at trying to show the endless knot in a more obvious way, using interesting photographs of trees and skies, however I didn't like this attempt at all. I think its even further away from visually looking like the song and the design in general isn't very appealing.
Throughout this process I found myself getting stuck on how we could portray this song in the right way as visually we wanted it to look quite psychedelic but we still needed to include the concept of the endless knot somehow.
Emily was more successful with the process and used some mixed media pieces she had created to digitally manipulate on photoshop. I was focusing too much on photography and how an image could try and display the song, however a textured pattern would work a lot better.
The idea was to try and disguise the endless knot symbol into the pattern, Emily spent some time transforming the images so that the colour scheme was more appropriate for the song. At first we tried to cut the endless knot symbol out of the pattern, however we didn't feel the symbol looked too appealing on its own and this included a lot of white space which didn't particularly compliment the design.
Emily's edited version of the pattern worked much better as I feel the colours reflected the song more - psychedelic yet gloomy and kind of dark, this was the new image we were working with.
The idea developed into having the endless knot submerged in the pattern in a subtle way, which I thought worked quite nicely depicting the atmosphere of the song but also giving it a bit of context with the karma symbol displayed.
Once Emily had edited the colour scheme I played around with layout and how we could try and get the best visual image for the sleeve. I tried a few variations with different textured backgrounds because I thought this would compliment the textures from the edited image. Apart from a different take on the design it doesn't say anything that it hadn't said before.
Trying to add to the 'trippy' feel of the sleeve, the image has been taken and rotated put against the original, the symbol is still visible but not as clear.
No comments:
Post a Comment