Wednesday, 12 February 2014

BRIEF 11: DRINKS CLUB BRANDING//DESIGN SHEETS//OUGD603

design sheets - development
drinks club - getting initial ideas down, deciding tone of branding and design style, direction etc.  Looking at concept, related words, product range and what would be appropriate for the project.
Main idea to try and mix a modern type of approach to design, simple, clean, focus on type with a more traditional approach in terms of photography and the clubs values. 
Thinking up related words to the theme 'drinks club' and what product range could be produced.  Related words: drinking, alcohol, cheers, glasses, bottles, drunk, society, members, friends.  Product range: drinks club logo, drinks plaque, drinks club etiquette booklet, members card, bottle labels.
concept: I wanted to use a modern typeface to bring a clean and professional look to the branding but combine it with an old victorian piece of signage above the door in drinks club - depending on design development I could also include the number, 170. 
victorian signage logo combined with a modern typeface, testing various styles of logos, layout etc.
variation of the logo, some logos include a selected piece of the victorian signage, it will all depend on which one works better digitally.  At the moment I like the idea of including the entire type signage cos I think this could work really well on things like bottle labels.  I have also considered making a stamp which I think would be nice to apply to printed materials as an extra bit of detail.

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