BRIEF 12: SECRET 7//EXTENDING BRIEF AND INCLUDING TYPE//OUGD603

extending the brief and adding type.
As Emily and I were pleased with the final result for secret 7 submission we decided to try and push it a little further and see how it could look with some type, also with the possibility of making another design, either being a different colour or different pattern, for another track of the same album karmacoma was featured on, Protection.

type
My initial thoughts when adding type to the design, and also considering the nature of the song, was to go with a sans serif typeface, I don't think the song or design reflects a serif typeface at all.  Spacing between each letter, I think will work when putting against the patterned design.  The first design is making reference to the video imagery where someone is typewriting and the K does not appear when pressed.

Simple and straightforward aligning Massive attack equally with the song title, below the song title has been flipped around, as almost a reflection of the band name, however the word karmacoma is larger which I think is important as its a sleeve for a single.

As previously thought the serif typeface doesn't work as well against the design as a sans serif font, I don't think its particularly the backdrop that doesn't allow it to work, I just think the band and song don't suit a more delicate, classic typeface.

 I also tried standard Gill Sans which was originally the typeface I had in mind, but I felt the thickness of the bold worked better.

variations of text and layout design, looking at a potential series or varied versions.  Left hand side - textured stock, circular emphasis on the endless knot symbol as it is the main focus.  Right hand side - positioning of text diagonally.  Bottom left is the reference to the shot of the missing 'k' on the typewriter in the video.  Bottom right, emphasis on the endless knot again - boxed with a thick black outline.

Emily and I narrowed down the text version to either one below.  The idea for the second one was to have the black circle and text working as a sticker.

test print - colours

Obviously because of the editing and the mix of colours we decided to test print to see what it would look like before printing it onto the stock of our choice.  Before printing we were aware that the white ink against this mix of colours could drain out the type and make it look dull in comparison - but I actually think the white typeface is a nice contrast and works quite well.